Services

Zaah’s SEO (search Engine Optimization) Programs make the difference between being searched for and being found. Zaah is a leader in professional search engine optimization and marketing. Our unique, customized approach to optimization ensures that a “cookie-cutter” service is never implemented with our service. Each optimization campaign by Zaah is different and unique to each client. This document demonstrates our typical capabilities and the in-depth service we provide.

Effective search engine optimization does not reach full potential in just a few weeks. To ensure maximum benefit to your company we implement a three phase campaign. While each campaign can be adapted to your company’s needs, we have outlined a typical campaign in each package.

Targeted Search Engines

The companies below represent more than 90% of all search engine traffic. We constantly research Internet statistics and traffic records to keep this list current so that we can guarantee excellent results for our clients.

We submit our clients’ websites to all fifteen companies above. As we develop an optimization plan, we focus on the “crawler” tactics, the indexing methods and algorithms, of each, focusing on the most popular search engines, Yahoo, Google, MSN and AOL.

Zaah SEO Program Overview

Zaah SEO service begins with a thorough consultation with one of our SEO specialists. The purpose of this initial consultation is to define your market, analyze your competition and review which products/services are key to the success of your business. After initial consultation, extensive market research is undertaken to determine which keywords are the most important to target for your site. The important keywords will be selected for promotion and title/meta tags will be custom written for your website’s index (home) page, incorporating the keywords chosen. If we are granted access to your website, we will upload the new content.

Initially, existing pages will be fully optimized. For the life of your agreement, a predetermined number of additional pages will be fully optimized each month, as needed. Clients have the option to incorporate up to 250 keyword phrases for search engine positioning.

In addition, our team will create up to keyword-dense, content-rich extension pages for your company to add to your existing website, if needed. These pages will be constructed to closely match the look and feel of your existing website layout. It will be your responsibility to host these pages on your servers and incorporate them with your website. Custom title/meta tags will also be incorporated into these highly relevant extension pages.

Satisfaction Guarantee

If we do not achieve a new top ranking, we will continue to work on your site until these results are achieved. This applies to ranking(s) achieved on any of the leading fifteen search engines for any of the keywords or phrases selected by the client.

Ethical SEO Practices

Zaah works closely with all major search engines to ensure that only approved search engine optimization methods are used. We communicate directly with Google, Yahoo, MSN and other search engines, and are therefore able to keep up with their latest trends and regulations. Following ethical search engine optimization techniques ensures that our clients’ sites are never be the target of spam complaints or penalized by the search engines due to our campaign.

1.	Doorway pages
2.	Cloaking / IP Delivery
3.	Hidden text
4.	Link Farms
5.	Webpage re-directs or meta refreshes

Comprehensive SEO Package Details:

All of Zaah's SEO packages include various steps in the areas of research, implementation and active optimization that will gain popularity for our clients' sites. Zaah's SEO programs make the difference between searching and finding.

Consultation
Initial consultation is scheduled to discuss the current position and marketing goals of our client.

Market Analysis
Zaah and our clients mutually develop a marketing analysis and marketing objectives for the client's site. The purpose of this is to define and develop the short term and long term online marketing goals that the Program is trying to achieve.

Search Engine Visibility Analysis & Strategy
Zaah will identify your website's search engine visibility, navigability and optimization status and determine the best plan of action to take to get your site to an optimal position and meet short and long term goals. We also identify opportunities for increased search engine visibility and prioritize the areas targeted for optimization.

Market Keyword Research & Site Keyword Analysis
Zaah will perform a keyword market analysis on your specific industry, identifying keywords used to find your products and/or services. We then generate a keyword list based on your marketing goals and website pages. We work with you to select the keywords to be targeted.

Title/Meta Tag Creation
Zaah will create Meta tags for the homepage and interior pages based upon the keyword research.

Page Content Development
We will perform an analysis of the content currently used on the pages tareted for optimization. Our professional copywriters provide copy that will be keyword rich and in line with the client’s marketing message.

Submissions
Included in our SEO programs, we submit your site to the major search engines and directories in the original agreement and make suggestions as to where else your website might benefit from placement.

Site Map
Site maps are necessary for the proper submission to search engines, like Google. Zaah will create a complete site map for your optimized pages and submit them to all search engines that require them for high ranking.

Additional Optimization for Existing Pages
After the initial index page Meta tags and copy are created, the Zaah team will perform additional keyword analysis for creation of Meta tags and copy for interior pages. Each additional optimized page will include keywords that will be targeted for improved search engine positioning for the existing page.

Additional Page Creation
As needed, Zaah will expand the depth and reach of your site by creating additional pages that conform to the look and feel of your website

Link Building
Qualified links play an important role in boosting overall rankings. In our SEO program, we develop links for your website that compliment your company. This benefits the client twofold: link popularity is increased, gaining higher search engine ranking, and clients get more qualified and interested viewers. In addition to increasing search engine rankings, these inbound links will assist with referral traffic and increase brand awareness. We carefully screen all inbound links to ensure no participation in link-farms, Spam pages or FFA's (Free for All link pages).

Ranking Reports
Search engine ranking reports are provided to you by a unique web page to view your search engine ranking report. Reports are updated according to your agreement.

Web Analytics
Zaah makes available click tracking technology upon client request. This enables our clients to quickly and easily view vital website data such as traffic increases, page views, search engine referrals and keyword popularity.

Continued Support
Your SEO team can provide support, advice and ongoing services at your request. Continued service ensures that Zaah will adjust and enhance any optimization techniques used in your SEO program in response to search engine algorithm or requirement changes.

Professional SEO Package: Sample Optimization Schedule

Phase 1: Keyword Research & Market Analysis

Professional SEO Team
Our executives will hand pick a team of search engine and web marketing experts from our staff. This team will be crucial to the success of your web marketing campaign. They will work closely with you to make sure your SEO campaign is comprised of the right components and that they are making an impact.

Initial Consultation and Strategic Planning
During an in-depth, initial consultation, the team will analyze and discuss your website, services, current search engine positions (if any) and your goals and expectations.

Keyword Analysis
We will develop a set of keywords (search phrases) to target on your homepage. Some of the factors that we take into consideration are:

Evaluation of existing keywords and their relevance to target market
Evaluation of the popularity of keywords or phrase to establish a solid balance between specific and non-specific keywords. This drives the optimum visitor to your site to ensure your company is exposed to the intended target audience.
Analysis of the distribution of keywords throughout your site. Keyword distribution is an important aspect of search engine optimization.
Analysis of primary competitor keyword rankings to gauge the level of search engine saturation achieved by our client versus the competition.

We provide you with a written report outlining your existing rankings on the search engines and use this report as a benchmark for our ranking successes.

Index Page Optimization & Submission

Index Page Meta Tag Creation
Professional e-marketing specialists and copywriters will generate optimized, proprietary meta tags (title tag, description and keyword tags) based upon your chosen keywords and position them within the HTML code of your home page. These provide the foundation for our work in obtaining optimized positioning on the main search engines.

Search Engine Submission
We submit manually or using direct/paid inclusion (in whichever way and time is best for each particular engine or directory), your index/home page to the top fifteen search engines. The time frames for submission are different for every search engine, so this process requires regular supervision and maintenance by our team.

Pay-Per-Click (PCP)
We will identify any Pay-Per-Click (PPC) search engines that would benefit your website. We can also handle your PPC bid management to ensure that you receive the best bid price on the most relevant search engines.

Index Page Keyword Evaluation & Optimization
We evaluate the keywords and copy used in your existing home page. We make suggestions as to the layout and content of text to ensure maximum relevancy is achieved for your targeted search phrases.

Index Page Content Evaluation & Optimization
We will review and, if needed, optimize your current home page content, images and files. This will ensure that your index page is more easily indexed and better positioned by the search engines.

Phase 2: Site Optimization and Interior Page Development

Interior Page Keyword Analysis
Zaah’s Professional SEO Package includes the evaluation of your entire site and examination of keywords in your current text. Then we assist you in selecting search terms for each of your most popular and essential pages.

Interior Page Meta Tags
We create Meta tags (title tag, description and keyword tags) based upon your chosen, targeted keywords and position them within the HTML code (unseen) areas of the most important pages of your website.

Interior Page Content Evaluation & Optimization
As needed, we optimize current content, images and files of selected interior pages to ensure that the site is easily indexed by the search engines.
We will make suggestions as to the layout and content of text to ensure maximum relevancy is achieved for targeted search phrases.

Interior Page Layout Evaluation & Optimization
We also ensure that users become purchasers, and purchasers become loyal customers by analyzing the efficiency and effectiveness of your site’s navigational structure. We work with our clients to understand their target audience, tweak the menus, the content and the link structure so users easily find what they are looking for.

Ongoing Optimization
The total number of pages optimized can vary with each website. After our initial recommendations are successfully implemented, we will optimize the predetermined number of website pages per month, throughout the life of this agreement, as needed to bring your site to the top of all fifteen major search engines.

Phase 3: Link Building Campaign

In order to increase search engine popularity and ranking, we implement a unique link building campaign. This is essential to the overall success of the project as it yields qualified, targeted traffic, market share, increased conversion rates and a competitive advantage. Zaah will contact directories that would best promote your company and request that they link to your website. In many cases, inbound links from such sites are established without the need for a reciprocal linking. We use unique screening methods to ensure that the inbound links to your website originate from quality, non-competing websites that are likely to provide a positive effect on your website’s rankings. In addition to increasing search engine rankings, these inbound links will assist with referral traffic and increase brand awareness. We carefully screen all inbound links to ensure no participation in link-farms, spam pages or FFAs (free-for-all link pages).

Reporting & Monitoring

Reporting
Each client is provided with search engine ranking reports for their site juxtaposed with those of their top competitors. Clients have full access to all reports and are encouraged to work with the SEO team to create marketing strategies. Zaah provides access to click-tracking statistics, so clients can monitor visitors, page views, repeat traffic and customer demographics. This data will allow us to track website use and optimization success. In addition to reports on your search engine rankings we can, on request, provide reports on the number of inbound links to your website, the number of pages indexed and keyword density of new pages.

Monitoring
We monitor your positioning on a regular basis and adjust your existing web pages, as needed, to respond to any major shifts in search engine rankings. In addition, Zaah’s search engine team will monitor search engine news that may impact your campaign directly. This ensures that Zaah is able to anticipate developments likely to affect your site. Based on regular reviews, we make adjustments to your keyword selections to respond to changes in your industry and changes in the search engine rankings.

Continued Support and Advice

Your company will receive continued support from our team. As a result of our constant research and development, we will regularly offer your company additional services that we believe would increase your effectiveness on the search engines. You can be assured that all new services undergo strict testing to ensure they meet internal and external quality control.

Additional SEO Services (not included in SEO packages):

Traffic Analysis
Zaah clients can have access to our unique traffic report package. This service will allow you to quickly view your site’s traffic levels, page views, search engine referrals and more. Comparable services are available for hundreds of dollars each month, but our SEO packages make this valuable service affordable.

Paid Search Management
When managing your Paid Search campaign, we will use profitable techniques to increase your traffic, strategically eliminating ineffective listings, set budget parameters and save you time by continuously monitoring your accounts. By focusing on your marketing goals and budget, we will ensure that your SEO investment achieves maximum ROI.

Affiliate Marketing Program
Zaah has experience managing many successful affiliate marketing campaigns. Affiliate marketing is a referral-based marketing strategy in which you pay affiliates a commission for referring business to your website. This is different from advertising in that you pay only when referrals lead to a predetermined action, such as a sales lead, a download or a subscription. Affiliate Marketing Program Advantages

Cost-effective brand awareness
Pay only for performance
Low customer acquisition cost
Test promotions, offers and creative changes
Discover new markets
Identify strategic partners

Web Development for SEO Functionality
Depending on your company’s needs, we can build a new search engine friendly website, or seamlessly incorporate our recommendations into your current website layout. Zaah has the expertise, technology and experience to incorporate all design work, relative tools and functionality needed to optimize your website. We provide extensive, in-depth research of your targeted industry and offer a full market analysis. This includes a complete review of your current online competition to ensure that the design and layout of your website is surpasses industry standards. In full consultation with your executive staff, we will determine the features to be utilized on your website. Our expertise includes, but is not limited to: internal search engines, pay per click search engine advertising, query functionality to other company websites, e-commerce, shopping cart, live chat, etc.

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